Ulta Beauty
The largest US beauty retailer uses SAS Customer Intelligence 360 to create world-class customer experiences online and in stores. Read their story and get in touch with a SAS partner at Integral & Open Systems,Inc to discuss how you can create personalized experiences for your customers.
How does Ulta Beauty personalize its marketing?
Ulta Beauty utilizes SAS Customer Intelligence 360 to transform its extensive data into personalized marketing campaigns. By leveraging AI and machine learning, the company can provide targeted recommendations and optimize customer journeys, ensuring that marketing efforts resonate with individual preferences.
What role does data play in Ulta Beauty's marketing strategy?
With over 38 million loyalty members and a wealth of first-party data, Ulta Beauty faced challenges in accessing and mobilizing this information for campaigns. By partnering with SAS, they created a unified environment that allows for agile decision-making and effective campaign activation, significantly improving customer engagement.
What impact has SAS had on Ulta Beauty's marketing efficiency?
The collaboration with SAS has enabled Ulta Beauty to automate and personalize its marketing efforts, resulting in a 95% sales penetration from returning guests. This partnership has streamlined their marketing processes, allowing for quicker and more effective campaign execution while maintaining high-quality customer experiences.
Ulta Beauty
published by Integral & Open Systems,Inc
Integral & Open Systems is on a mission to empower enterprises to take control of their technological destiny. Founded in 2009, we've been at the forefront of delivering holistic technology strategies that encompass cloud services, cloud migration, data engineering, and Generative AI infrastructure.
Our generative AI platform is designed to democratize artificial intelligence, making it fast, cost-effective, and easy for organizations to train and deploy today's most advanced machine learning models. Developed by our in-house research and engineering teams, who are committed to integrating cutting-edge scientific research, our products aim to revolutionize how businesses approach AI.
We are also specialists in cloud services and migration. Our tailored solutions help organizations transition seamlessly to the cloud, ensuring scalability, reliability, and security. We further extend our expertise into data engineering, ensuring your data is not just big, but also smart and actionable.
With Integral & Open Systems, you're not just adopting technology; you're embracing a partner committed to your organization's growth and potential. Our ethos includes full model ownership and data privacy, built right into the platform's design, assuring you complete control over your digital assets."
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