Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
Discover how a major supermarket chain leveraged SAS martech solutions to personalize customer journeys, optimize campaign strategies and enhance customer engagement. Get the story and contact Integral & Open Systems,Inc to discuss how our martech experts can help you meet your customer journey goals and challenges.
How did Migros enhance customer engagement?
Migros utilized SAS MarTech solutions, including SAS Customer Intelligence 360, to personalize customer journeys, optimize campaign strategies, and enhance engagement. They focused on streamlining customer journey activities, enhancing personalized communications using real-time data, and leveraging data-driven insights to create targeted campaigns.
What results did Migros achieve with their loyalty program?
After implementing these strategies, Migros saw a 33% increase in memberships and a 40% growth in incremental sales. Additionally, they reported having 90,000 active members in their Money loyalty program.
How does Migros personalize customer interactions?
Migros personalizes customer interactions by using real-time digital customer data to tailor communications to individual preferences and behaviors. They also create targeted multi-channel communications and utilize analytical models to engage customers effectively, ensuring that the messaging resonates with their specific needs.
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
published by Integral & Open Systems,Inc
Integral & Open Systems is on a mission to empower enterprises to take control of their technological destiny. Founded in 2009, we've been at the forefront of delivering holistic technology strategies that encompass cloud services, cloud migration, data engineering, and Generative AI infrastructure.
Our generative AI platform is designed to democratize artificial intelligence, making it fast, cost-effective, and easy for organizations to train and deploy today's most advanced machine learning models. Developed by our in-house research and engineering teams, who are committed to integrating cutting-edge scientific research, our products aim to revolutionize how businesses approach AI.
We are also specialists in cloud services and migration. Our tailored solutions help organizations transition seamlessly to the cloud, ensuring scalability, reliability, and security. We further extend our expertise into data engineering, ensuring your data is not just big, but also smart and actionable.
With Integral & Open Systems, you're not just adopting technology; you're embracing a partner committed to your organization's growth and potential. Our ethos includes full model ownership and data privacy, built right into the platform's design, assuring you complete control over your digital assets."
Sign in with LinkedIn